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BITS Pilani Institutional Repository
Browsing by Author Nigam, Achint
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Showing results 11 to 16 of 16
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Issue Date
Title
Author(s)
2016-11
Muscle-RDX: Pricing, Packaging, and Demand Forecasting for a New Product
Nigam, Achint
2017
Muscle-RDX: Product Positioning and Communication Strategy
Nigam, Achint
2021-11
Online Gaming and OTT Consumption: An Exploratory Study of Generation Z
Nigam, Achint
2022
Purchase Behavior of Generation Z for New-Brand Beauty Products: Exploring the Role of Blockchain
Nigam, Achint
2021
Sartaj Electricals Limited: Managing Distributor's Conflict
Nigam, Achint
2022
Two Decades of Research on Consumer Behaviour and Analytics: Reviewing the Past to Prepare for the Future
Nigam, Achint