Browsing by Subject Advertising
Showing results 1 to 20 of 20
| Issue Date | Title | Author(s) |
| 2021-04 | Advertising for Amul Butter: Can a Classic Campaign Sustain Forever? | Chouhan, Gajendra Singh |
| 2021-07 | Advertising Language: The Psychology behind the Advertising Messages | Chouhan, Gajendra Singh |
| 2021-06 | Advertising Through Face Book: Reach And Impact On Youth | Chouhan, Gajendra Singh |
| 2011-04 | Advertising through Social Media Networks: Let’s Catch up with the Internet Audience. | Chouhan, Gajendra Singh |
| 2021 | Advertising: Planning and Implementation | Sharma, Sangeeta |
| 2020-08 | Culture in advertising: model for Indian markets | Sharma, Sangeeta |
| 2017 | Economic order quantity under permissible delay in payments for new products in dynamic pricing-advertising condition | Chanda, Udayan |
| 2019 | Effectiveness of Advertising Viewability in Digital Ecosystem: How to Get the Best Out of the Money We Invest | Chouhan, Gajendra Singh |
| 2022 | Impact of Creativity in Advertising on Customer's Recall Value | Sharma, Sangeeta |
| 2013-06 | Language Change and Advertising Communication: Footloose and Fancy Free | Chouhan, Gajendra Singh |
| 2010 | Language Media and Society : Essence of Advertising Communication | Chouhan, Gajendra Singh |
| 2015-08-18 | Linguistic Deviations in Advertising Messages of Chocolates and Beverages its Impact Measurement on the Psychology of Children in India | Sharma, Ruchika |
| 2008 | No Kidding, All Business: Children, Advertising and Society | Chouhan, Gajendra Singh |
| 2021-09 | Role Portrayal of Women in Advertising: An Empirical Study | Sharma, Sangeeta |
| 2007 | Sex in Advertisements: The Magic Mantra of Marketing | Chouhan, Gajendra Singh |
| 2021-06 | Sexist Communication in Advertisements: It’s Not Fair Honey! | Chouhan, Gajendra Singh |
| 2016 | Social Media Advertising and Public Awareness: Touching the LGBT Chord! | Chouhan, Gajendra Singh; Shukla, Tanu |
| 2009 | Understanding the Impact of Advertising on Children and Redefining the Laws of Living in India | Lata, Pushp |
| 2021-06 | Unfair Promotion of Whitening Creams: Is Beauty No More Skic | Chouhan, Gajendra Singh |
| 2019-07 | Women Empowerment Through Advertising | Sharma, Sangeeta |
