Browsing by Subject E-Commerce
Showing results 1 to 9 of 9
Issue Date | Title | Author(s) |
2015-10 | A classificatory scheme for antecedents of the sources of “online brand equity” | Bhat, Anil Kumar; Rani, Leela |
2021 | Design and Deployment of Dynamic Performance Targets for the Lastmile Field Executives in eCommerce Logistics Industry | Nagpal, Gaurav; Srivastav, Prateek |
2022 | E-Marketing Mix Variables to Create Online Brand Equity in the Indian Context | Bhat, Anil Kumar; Rani, Leela |
2020-10 | Exploring Deal of the Day: an e-commerce strategy | Nigam, Achint |
2016-09 | FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market | Bhat, Anil Kumar; Dutta, Nirankush |
2022 | How Do Value Co-Creation and E-Engagement Enhance E-Commerce Consumer Repurchase Intention?: An Empirical Analysis | Goyal, Praveen |
2022-05 | An Intelligent omnichannel assortment model to manage webrooming: an optimization approach | Sharma, Satyendra Kumar |
2021 | Use of Data Analytics to Increase the Efficiency of Last Mile Logistics for Ecommerce Deliveries | Nagpal, Gaurav |
2015-05 | Zivame: Branding Options for an Online Lingerie Retailer | Dutta, Nirankush; Bhat, Anil Kumar |