Browsing by Author Dutta, Nirankush
Showing results 1 to 16 of 16
| Issue Date | Title | Author(s) |
| 2019-08 | Attracting Students to the Classroom With Innovative Pedagogies | Dutta, Nirankush; Bhat, Anil Kumar; Bhattacharya, Sankar Kumar; Mahesh, Jayashree |
| 2017-08 | Dangal : Cinematic Representation of Competitive Marketing Strategy | Bhat, Anil Kumar; Dutta, Nirankush |
| 2023 | Direct to Consumer eCommerce (D2C) Business Model: The Dilemma of Getting It Right | Dutta, Nirankush |
| 2016-09 | Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing | Dutta, Nirankush; Bhat, Anil Kumar |
| 2016-09 | FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market | Bhat, Anil Kumar; Dutta, Nirankush |
| 2014-11 | Flipkart: journey of an Indian e-commerce start-up | Bhat, Anil Kumar; Dutta, Nirankush |
| 2020-06 | Linking entrepreneurship, innovation and economic growth: evidence from GEM countries | Chadha, Saurabh; Dutta, Nirankush |
| 2017-03 | New Product Testing Through Experimental Design: The Case of Varn International Ltd | Bhat, Anil Kumar; Dutta, Nirankush |
| 2022-02 | A Preliminary Study on the Use of Social Media in Higher Education | Bhat, Anil Kumar; Dutta, Nirankush |
| 2021-05 | Reviewing Current State of Research on the Use of Social Media in Higher Education | Bhat, Anil Kumar; Dutta, Nirankush |
| 2017 | Role of Trust in Online Social Media Marketing: A Model Building Approach | Dutta, Nirankush |
| 2016 | Role of Trust on Perceived Store Characteristics and Consumer Behavioural Outcome in the Context of Online Social Media Marketing | Dutta, Nirankush; Bhat, Anil Kumar |
| 2017-06 | Smart Configuration for a Successful Smartphone | Dutta, Nirankush; Bhat, Anil Kumar |
| 2020 | Use of Social Media in Higher Education: A Systematic Literature Review | Bhat, Anil Kumar; Dutta, Nirankush |
| 2017-05 | Using MDS to Reclaim Lost Position to Cheap Chinese Smartphone Brands | Bhat, Arun Kumar; Dutta, Nirankush |
| 2015-05 | Zivame: Branding Options for an Online Lingerie Retailer | Dutta, Nirankush; Bhat, Anil Kumar |
