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Browsing by Author Dutta, Nirankush

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Issue Date	Title	Author(s)
2023	Adoption and usage of the electronic national agriculture market: a literature review	Dutta, Nirankush; Chanda, Udayan
2019-08	Attracting Students to the Classroom With Innovative Pedagogies	Dutta, Nirankush; Bhat, Anil Kumar; Bhattacharya, Sankar Kumar; Mahesh, Jayashree
2017-08	Dangal : Cinematic Representation of Competitive Marketing Strategy	Bhat, Anil Kumar; Dutta, Nirankush
2023	Direct to Consumer eCommerce (D2C) Business Model: The Dilemma of Getting It Right	Dutta, Nirankush
2024-10	Effect of facilitating conditions on the use of social networks as pedagogical tool in higher education	Bhat, Anil Kumar; Dutta, Nirankush
2024-09	Exploring consumer cynicism: a systematic literature review	Dutta, Nirankush
2016-09	Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing	Dutta, Nirankush; Bhat, Anil Kumar
2016-09	FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market	Bhat, Anil Kumar; Dutta, Nirankush
2014-11	Flipkart: journey of an Indian e-commerce start-up	Bhat, Anil Kumar; Dutta, Nirankush
2024-08	Identifying the drivers of ‘loyal showrooming’: a systematic literature review	Dutta, Nirankush
2020-06	Linking entrepreneurship, innovation and economic growth: evidence from GEM countries	Chadha, Saurabh; Dutta, Nirankush
2017-03	New Product Testing Through Experimental Design: The Case of Varn International Ltd	Bhat, Anil Kumar; Dutta, Nirankush
2023-07	Omnichannel retailing: exploring future research avenues in retail marketing and distribution management	Dutta, Nirankush
2022-02	A Preliminary Study on the Use of Social Media in Higher Education	Bhat, Anil Kumar; Dutta, Nirankush
2021-05	Reviewing Current State of Research on the Use of Social Media in Higher Education	Bhat, Anil Kumar; Dutta, Nirankush
2017	Role of Trust in Online Social Media Marketing: A Model Building Approach	Dutta, Nirankush
2016	Role of Trust on Perceived Store Characteristics and Consumer Behavioural Outcome in the Context of Online Social Media Marketing	Dutta, Nirankush; Bhat, Anil Kumar
2023-12	Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework	Dutta, Nirankush
2017-06	Smart Configuration for a Successful Smartphone	Dutta, Nirankush; Bhat, Anil Kumar
2024-08	State of Research on Gamification for Online Consumers in SCOPUS Indexed Marketing Journals	Dutta, Nirankush

Showing results 1 to 20 of 23 next >