Browsing by Author Nigam, Achint
Showing results 1 to 16 of 16
| Issue Date | Title | Author(s) |
| 2022-06 | Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy | Nigam, Achint |
| 2019 | The Chakra Super Blasters: Revenue Maximization in League Cricket | Nigam, Achint |
| 2022-09 | Conceptualizing the role of blockchain in omnichannel healthcare: a Delphi study | Nigam, Achint |
| 2022 | Consumer Engagement Through Conditional Promotions: An Exploratory Study | Nigam, Achint |
| 2022-05 | Consumer’s response to conditional promotions in retailing: An empirical inquiry | Nigam, Achint |
| 2022-04 | Explaining resistance intention towards mobile HRM application: the dark side of technology adoption | Nigam, Achint |
| 2022 | Exploring Customer Engagement on Social Networking Sites: A Qualitative Research Enquiry | Nigam, Achint |
| 2020-10 | Exploring Deal of the Day: an e-commerce strategy | Nigam, Achint |
| 2022-04 | Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain | Nigam, Achint |
| 2017 | Kay Cinema: Pricing Dilemma for Delhi NCR Region | Nigam, Achint |
| 2016-11 | Muscle-RDX: Pricing, Packaging, and Demand Forecasting for a New Product | Nigam, Achint |
| 2017 | Muscle-RDX: Product Positioning and Communication Strategy | Nigam, Achint |
| 2021-11 | Online Gaming and OTT Consumption: An Exploratory Study of Generation Z | Nigam, Achint |
| 2022 | Purchase Behavior of Generation Z for New-Brand Beauty Products: Exploring the Role of Blockchain | Nigam, Achint |
| 2021 | Sartaj Electricals Limited: Managing Distributor's Conflict | Nigam, Achint |
| 2022 | Two Decades of Research on Consumer Behaviour and Analytics: Reviewing the Past to Prepare for the Future | Nigam, Achint |
