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Browsing by Author Nigam, Achint

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Issue DateTitleAuthor(s)
2022-06Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economyNigam, Achint
2024-03Blockchain’s double-edged sword: thematic review of illegal activities using blockchainNigam, Achint
2019The Chakra Super Blasters: Revenue Maximization in League CricketNigam, Achint
2022-09Conceptualizing the role of blockchain in omnichannel healthcare: a Delphi studyNigam, Achint
2022Consumer Engagement Through Conditional Promotions: An Exploratory StudyNigam, Achint
2022-05Consumer’s response to conditional promotions in retailing: An empirical inquiryNigam, Achint
2024-12Dark side of the metaverse and user protectionNigam, Achint
2022-04Explaining resistance intention towards mobile HRM application: the dark side of technology adoptionNigam, Achint
2025-03Exploring barriers to social robot adoption: A mixed-method study in the Indian retail sectorNigam, Achint
2022Exploring Customer Engagement on Social Networking Sites: A Qualitative Research EnquiryNigam, Achint
2020-10Exploring Deal of the Day: an e-commerce strategyNigam, Achint
2024-03Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firmsNigam, Achint
2024-12Good governance and implementationNigam, Achint
2024-02Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’Nigam, Achint
2023-08Guest editorial: Intertwining of information systems and knowledge risk in the uncertain business environmentNigam, Achint
2022-04Impulse purchases during emergency situations: exploring permission marketing and the role of blockchainNigam, Achint
2023-07Integrating blockchain capabilities in an omnichannel healthcare system: a dual theoretical perspectiveSharma, Sangeeta; Nigam, Achint
2023-03Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approachNigam, Achint
2017Kay Cinema: Pricing Dilemma for Delhi NCR RegionNigam, Achint
2024-01Knowledge development in non-fungible tokens (NFT): a scoping reviewNigam, Achint