Advertising Through Face Book: Reach And Impact On Youth

Abstract

Advertising is everywhere so the Facebook. It has a massive reach across the globe with more than 1 billion users and 1 million advertisers1 offer it the most enviable position in the digital world. The Digital advertising is catchy and ubiquitous and equally doing great in transforming the small brands and services into the big leagues of brand world. More and more consumers, specially the youth, are migrating towards Digital media. Today, the young people heavily depends on this media, right from email to instant messaging to social networks to gaming, music and videos- they conduct themselves through this media. It is the incredible reach that makes Facebook a most sought after advertising medium as it provides a ‘never before opportunity’ to the marketers to tap the people they are eagerly looking for – the young and tech savvy high spenders. A striking reason to make this media as their favourite choice is that it is free, easy and fast. The paper attempts to study the perception of youngsters about Facebook advertising, how they find it and what they like or dislike about its advertising strategies. This paper is an outcome of a study oriented project that also highlights that as the young consumers continue to dwell on facebooking whether online, mobiles or connected TV, so the advertisers are also flocking to catch them there. Interestingly the papers also suggest some measures with its limited data base to improve the Facebook advertising so that more business sense and better revenue can be generated.