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http://dspace.bits-pilani.ac.in:8080/jspui/xmlui/handle/123456789/10638| Title: | Role of consumer vanity and the mediating effect of brand consciousness in luxury consumption |
| Authors: | Bhat, Anil Kumar |
| Keywords: | Management Medition Luxury Consumer Luxury Branding Regression analysis |
| Issue Date: | Nov-2019 |
| Publisher: | Emerald |
| Abstract: | There has been substantial research on luxury globally, but there is a dearth of studies empirically investigating the key relationships affecting luxury consumption. The aim of this paper is to consider the role of consumer vanity and brand consciousness and to set their relationships in context of luxury consumption. |
| URI: | https://www.emerald.com/insight/content/doi/10.1108/JPBM-09-2017-1564/full/html http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10638 |
| Appears in Collections: | Department of Management |
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