Role of consumer vanity and the mediating effect of brand consciousness in luxury consumption

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DC Field	Value	Language
dc.contributor.author	Bhat, Anil Kumar	-
dc.date.accessioned	2023-05-03T10:40:49Z	-
dc.date.available	2023-05-03T10:40:49Z	-
dc.date.issued	2019-11	-
dc.identifier.uri	https://www.emerald.com/insight/content/doi/10.1108/JPBM-09-2017-1564/full/html	-
dc.identifier.uri	http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10638	-
dc.description.abstract	There has been substantial research on luxury globally, but there is a dearth of studies empirically investigating the key relationships affecting luxury consumption. The aim of this paper is to consider the role of consumer vanity and brand consciousness and to set their relationships in context of luxury consumption.	en_US
dc.language.iso	en	en_US
dc.publisher	Emerald	en_US
dc.subject	Management	en_US
dc.subject	Medition	en_US
dc.subject	Luxury Consumer	en_US
dc.subject	Luxury Branding	en_US
dc.subject	Regression analysis	en_US
dc.title	Role of consumer vanity and the mediating effect of brand consciousness in luxury consumption	en_US
dc.type	Article	en_US
Appears in Collections:	Department of Management

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