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http://dspace.bits-pilani.ac.in:8080/jspui/xmlui/handle/123456789/10640| Title: | Austerity to materialism and brand consciousness: luxury consumption in India |
| Authors: | Bhat, Anil Kumar |
| Keywords: | Management Luxury Consumption Social Value Materialism |
| Issue Date: | May-2018 |
| Publisher: | Emerald |
| Abstract: | The purpose of this paper is to understand the role of materialism and brand consciousness in determining the luxury consumption among the young Indian consumers. |
| URI: | https://www.emerald.com/insight/content/doi/10.1108/JFMM-03-2017-0025/full/html http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10640 |
| Appears in Collections: | Department of Management |
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