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http://dspace.bits-pilani.ac.in:8080/jspui/xmlui/handle/123456789/10648| Title: | New Product Testing Through Experimental Design: The Case of Varn International Ltd |
| Authors: | Bhat, Anil Kumar Dutta, Nirankush |
| Keywords: | Management Experimental design |
| Issue Date: | Mar-2017 |
| Publisher: | The Case Center |
| Abstract: | The case describes the dilemma while considering development of an economical new product by Varn International Inc aimed at the Indian market. Varn is a globally reputed brand dealing with chemicals, known for the quality of their products all over the world. It manufactures pressroom chemicals and equipment for the printing industry. The reason behind the dilemma was identifying correct mix of price, quality and branding option to ensure success of the new product. |
| URI: | https://www.thecasecentre.org/products/view?id=141687 http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10648 |
| Appears in Collections: | Department of Management |
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