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http://dspace.bits-pilani.ac.in:8080/jspui/xmlui/handle/123456789/10659| Title: | Zivame: Branding Options for an Online Lingerie Retailer |
| Authors: | Dutta, Nirankush Bhat, Anil Kumar |
| Keywords: | Management E-Commerce Online shopping Marketing |
| Issue Date: | May-2015 |
| Publisher: | Harvard Business Publishing |
| Abstract: | By May 2015, Zivame, an Indian online lingerie retailer, had established itself as a market leader in this category by providing traditionally conservative Indian women a reliable solution to help… |
| URI: | https://hbsp.harvard.edu/product/W15261-PDF-ENG http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10659 |
| Appears in Collections: | Department of Management |
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