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http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/10659Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Dutta, Nirankush | - |
| dc.contributor.author | Bhat, Anil Kumar | - |
| dc.date.accessioned | 2023-05-04T09:29:26Z | - |
| dc.date.available | 2023-05-04T09:29:26Z | - |
| dc.date.issued | 2015-05 | - |
| dc.identifier.uri | https://hbsp.harvard.edu/product/W15261-PDF-ENG | - |
| dc.identifier.uri | http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10659 | - |
| dc.description.abstract | By May 2015, Zivame, an Indian online lingerie retailer, had established itself as a market leader in this category by providing traditionally conservative Indian women a reliable solution to help… | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Harvard Business Publishing | en_US |
| dc.subject | Management | en_US |
| dc.subject | E-Commerce | en_US |
| dc.subject | Online shopping | en_US |
| dc.subject | Marketing | en_US |
| dc.title | Zivame: Branding Options for an Online Lingerie Retailer | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Department of Management | |
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