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Please use this identifier to cite or link to this item: http://dspace.bits-pilani.ac.in:8080/jspui/xmlui/handle/123456789/10662
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dc.contributor.authorBhat, Anil Kumar-
dc.contributor.authorDutta, Nirankush-
dc.date.accessioned2023-05-04T09:49:58Z-
dc.date.available2023-05-04T09:49:58Z-
dc.date.issued2014-11-
dc.identifier.urihttps://www.emerald.com/insight/content/doi/10.1108/EEMCS-03-2014-0064/full/html-
dc.identifier.urihttp://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10662-
dc.description.abstractFounded in 2007 with an initial investment of less than USA $10,000, Flipkart has come a long way to become the largest E-commerce player in India with a registered user base of 9.6 million and valued at USA $1.6 billion. Efficient use of various marketing strategies has catapulted the company to its success. Till now, they have overcome most of the hurdles successfully. However, a lot needs to be discussed to find out ways to meet the challenges thrown by its competitors, to maintain its supremacy over other online e-retailers and continue its exponential growth to meet USA $1 billion sales by 2015.en_US
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.subjectManagementen_US
dc.subjectPrinciples of management,en_US
dc.subjectMarketingen_US
dc.subjectFinanceen_US
dc.subjectStrategyen_US
dc.subjectSupply Chain Managementen_US
dc.titleFlipkart: journey of an Indian e-commerce start-upen_US
dc.typeArticleen_US
Appears in Collections:Department of Management

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