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http://dspace.bits-pilani.ac.in:8080/jspui/xmlui/handle/123456789/10662| Title: | Flipkart: journey of an Indian e-commerce start-up |
| Authors: | Bhat, Anil Kumar Dutta, Nirankush |
| Keywords: | Management Principles of management, Marketing Finance Strategy Supply Chain Management |
| Issue Date: | Nov-2014 |
| Publisher: | Emerald |
| Abstract: | Founded in 2007 with an initial investment of less than USA $10,000, Flipkart has come a long way to become the largest E-commerce player in India with a registered user base of 9.6 million and valued at USA $1.6 billion. Efficient use of various marketing strategies has catapulted the company to its success. Till now, they have overcome most of the hurdles successfully. However, a lot needs to be discussed to find out ways to meet the challenges thrown by its competitors, to maintain its supremacy over other online e-retailers and continue its exponential growth to meet USA $1 billion sales by 2015. |
| URI: | https://www.emerald.com/insight/content/doi/10.1108/EEMCS-03-2014-0064/full/html http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10662 |
| Appears in Collections: | Department of Management |
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