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Please use this identifier to cite or link to this item: http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/10702
Title: Understanding consumer’s attitude towards retail store in stockout situations
Authors: Rani, Leela
Keywords: Management
Retailing
Stock control
Consumer Behavior
India
Issue Date: 2007
Publisher: Emerald
Abstract: This study aims to examine empirically how consumers’ attitude towards retail stores gets affected by situational, consumer, store and product characteristic variables when they face outof-stock situations.
URI: https://www.emerald.com/insight/content/doi/10.1108/13555850810890048/full/pdf
http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10702
Appears in Collections:Department of Management

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