Please use this identifier to cite or link to this item:
http://dspace.bits-pilani.ac.in:8080/jspui/xmlui/handle/123456789/10702| Title: | Understanding consumer’s attitude towards retail store in stockout situations |
| Authors: | Rani, Leela |
| Keywords: | Management Retailing Stock control Consumer Behavior India |
| Issue Date: | 2007 |
| Publisher: | Emerald |
| Abstract: | This study aims to examine empirically how consumers’ attitude towards retail stores gets affected by situational, consumer, store and product characteristic variables when they face outof-stock situations. |
| URI: | https://www.emerald.com/insight/content/doi/10.1108/13555850810890048/full/pdf http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10702 |
| Appears in Collections: | Department of Management |
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