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Please use this identifier to cite or link to this item: http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/10739
Title: Value co-creation: a review of literature and future research agenda
Authors: Goyal, Praveen
Keywords: Management
B2B
Value co-creation
Systematic review
Value co-destruction
Emerging Trends
Issue Date: Jan-2022
Publisher: Emerald
Abstract: The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain.
URI: https://www.emerald.com/insight/content/doi/10.1108/JBIM-01-2020-0017/full/html
http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10739
Appears in Collections:Department of Management

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