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http://dspace.bits-pilani.ac.in:8080/jspui/xmlui/handle/123456789/10739| Title: | Value co-creation: a review of literature and future research agenda |
| Authors: | Goyal, Praveen |
| Keywords: | Management B2B Value co-creation Systematic review Value co-destruction Emerging Trends |
| Issue Date: | Jan-2022 |
| Publisher: | Emerald |
| Abstract: | The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain. |
| URI: | https://www.emerald.com/insight/content/doi/10.1108/JBIM-01-2020-0017/full/html http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10739 |
| Appears in Collections: | Department of Management |
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