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Please use this identifier to cite or link to this item: http://dspace.bits-pilani.ac.in:8080/jspui/xmlui/handle/123456789/10756
Title: Understanding the impact of social media on the process of value co-creation
Authors: Goyal, Praveen
Keywords: Management
Marketing
Strategy
Business excellence
Issue Date: 2018
Publisher: Bloomsbury Publishing
Abstract: The added objectives of FOBE 2018 is to promote research and developmental activities in IT for Strategy, Marketing, Computational Management and the related areas and to promote scientific information exchange between researchers, developers, consultants, academics, students, and practitioners working in India and abroad. The conference will be a regular event to make it an ideal platform for people to share views and experiences in the formulation and implementation of Strategy, Information Technology, Marketing and other facets of Business Administration. Hope this volume finds space in the minds of the practicing world of business and draws new landscapes in future.
URI: https://www.bloomsbury.com/in/facets-of-business-excellence-in-marketing-and-strategy-9789388630054/
http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10756
Appears in Collections:Department of Management

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