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http://dspace.bits-pilani.ac.in:8080/jspui/xmlui/handle/123456789/10867| Title: | Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain |
| Authors: | Nigam, Achint |
| Keywords: | Management Impulse buying Blockchain Consumer trust Digital transformation Permission marketing |
| Issue Date: | Apr-2022 |
| Publisher: | Emerald |
| Abstract: | The paper explores how consumer behavior for purchasing impulse products changed in the complex and disruptive (emergency) situation of the COVID-19 pandemic when the customer is shopping in-home and not visiting the offline stores in an emerging economy context. This paper further explores how digital transformations like the use of blockchain technology can aid offline/omnichannel retailers in reviving sales via permission marketing for impulse products. |
| URI: | https://www.emerald.com/insight/content/doi/10.1108/IMDS-12-2021-0799/full/html http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10867 |
| Appears in Collections: | Department of Management |
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