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http://dspace.bits-pilani.ac.in:8080/jspui/xmlui/handle/123456789/10880Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Nigam, Achint | - |
| dc.date.accessioned | 2023-05-16T08:59:26Z | - |
| dc.date.available | 2023-05-16T08:59:26Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.uri | https://hbsp.harvard.edu/product/W17040-PDF-ENG | - |
| dc.identifier.uri | http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10880 | - |
| dc.description.abstract | Strength Pharma was an Indian health care company that focused on developing, manufacturing, and marketing products that catered to the sports nutrition market in India | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Harvard Business Publishing | en_US |
| dc.subject | Management | en_US |
| dc.subject | Muscle-RDX | en_US |
| dc.subject | Communication Strategy | en_US |
| dc.subject | Healthcare | en_US |
| dc.title | Muscle-RDX: Product Positioning and Communication Strategy | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Department of Management | |
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