Muscle-RDX: Pricing, Packaging, and Demand Forecasting for a New Product

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DC Field	Value	Language
dc.contributor.author	Nigam, Achint
dc.date.accessioned	2023-05-16T09:02:15Z
dc.date.available	2023-05-16T09:02:15Z
dc.date.issued	2016-11
dc.identifier.uri	https://store.hbr.org/product/muscle-rdx-pricing-packaging-and-demand-forecasting-for-a-new-product/W16794
dc.identifier.uri	http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10881
dc.description.abstract	The senior director of marketing for Strength Pharma, an Indian sports nutrition company, was managing the November 2016 launch of the company's whey protein supplement, Muscle-RDX. This product would be the first protein supplement approved by the Food Safety and Standard Authority of India for athletes who participated in high-endurance sports. Muscle-RDX would provide a domestic option for Indian athletes who competed in these sports and who wanted to purchase affordable supplements that delivered effective results. However, before the product launch, the senior director of marketing needed to develop demand forecasts, which would determine the most appropriate pricing strategy and package size for the new product.	en_US
dc.language.iso	en	en_US
dc.publisher	Harvard Business Publishing	en_US
dc.subject	Management	en_US
dc.subject	Muscle-RDX	en_US
dc.subject	Marketing	en_US
dc.title	Muscle-RDX: Pricing, Packaging, and Demand Forecasting for a New Product	en_US
dc.type	Article	en_US
Appears in Collections:	Department of Management

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