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http://dspace.bits-pilani.ac.in:8080/jspui/xmlui/handle/123456789/11530| Title: | Analysis of preferred customer enablers from supplier’s perspective |
| Authors: | Routroy, Srikanta |
| Keywords: | Mechanical Engineering Supply chain Relationship marketing Relationship marketing Relationship marketing Buyer-supplier relationships Suppliers |
| Issue Date: | 2016 |
| Publisher: | Emerald |
| Abstract: | The purpose of this paper is to identify, rank, classify and establish the structural relationships between the preferred customer enablers (PCEs). This analysis would assist a manufacturer in selectively exercising the PCEs and effectively run-through the concept of reverse marketing in the buyer-supplier relationships |
| URI: | https://www.emerald.com/insight/content/doi/10.1108/BPMJ-10-2015-0135/full/html http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/11530 |
| Appears in Collections: | Department of Mechanical engineering |
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