Analysis of preferred customer enablers from supplier’s perspective

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DC Field	Value	Language
dc.contributor.author	Routroy, Srikanta	-
dc.date.accessioned	2023-08-19T04:10:01Z	-
dc.date.available	2023-08-19T04:10:01Z	-
dc.date.issued	2016	-
dc.identifier.uri	https://www.emerald.com/insight/content/doi/10.1108/BPMJ-10-2015-0135/full/html	-
dc.identifier.uri	http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/11530	-
dc.description.abstract	The purpose of this paper is to identify, rank, classify and establish the structural relationships between the preferred customer enablers (PCEs). This analysis would assist a manufacturer in selectively exercising the PCEs and effectively run-through the concept of reverse marketing in the buyer-supplier relationships	en_US
dc.language.iso	en	en_US
dc.publisher	Emerald	en_US
dc.subject	Mechanical Engineering	en_US
dc.subject	Supply chain	en_US
dc.subject	Relationship marketing	en_US
dc.subject	Relationship marketing	en_US
dc.subject	Relationship marketing	en_US
dc.subject	Buyer-supplier relationships	en_US
dc.subject	Suppliers	en_US
dc.title	Analysis of preferred customer enablers from supplier’s perspective	en_US
dc.type	Article	en_US
Appears in Collections:	Department of Mechanical engineering

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