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http://dspace.bits-pilani.ac.in:8080/jspui/xmlui/handle/123456789/11577| Title: | Study on manufacturer–dealer relationships for strategic alignment |
| Authors: | Routroy, Srikanta |
| Keywords: | Mechanical Engineering Fuzzy analytical hierarchy process Quality function deployment Business improvement Paint supply chains |
| Issue Date: | Feb-2020 |
| Publisher: | Emerald |
| Abstract: | Dealers positioned at the downstream of the supply chains are those who can directly influence demand scenario for the manufacturer. However, manufacturer has to ensure that the influence is favorable by competitively fulfilling the anticipations of the dealers. In this regard, the purpose of this paper is focused on developing sustainable strategic relationships between manufacturer and dealer |
| URI: | https://www.emerald.com/insight/content/doi/10.1108/JGOSS-04-2019-0031/full/html http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/11577 |
| Appears in Collections: | Department of Mechanical engineering |
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