Investigating the role of motivation in strengthening entrepreneurial intention among women entrepreneurs in India

Abstract

The purpose of this paper is to explore the key factors, which motivate women to take up entrepreneurial activity and to understand its role in increasing Entrepreneurial intention towards women entrepreneurs in Indian micro, small and medium enterprises. This paper attempts to develop a scale for measuring motivational factors, entrepreneurial potential that leads to entrepreneurial intention among women entrepreneurs in India and hence testing its validation. In addition, it will help in understanding the relationship between motivation, entrepreneurial potential and intention through hypothesis testing. The paper adopts an exploratory and descriptive research design capitalizing on authentic and reliable secondary data through exhaustive studies of reputed journals/literatures, government sources. A sample of 397 respondents from all across the India has been collected from women entrepreneurs for this study in order to understand the motivational factors and its role in increasing entrepreneurial intention, using cluster and snowball sampling on self-administered questionnaire. The accumulated data were than analyzed using descriptive analysis for validity and reliability checks. Strong correlations were found between motivational factors, perceived desirability, entrepreneurial potential and intention and hence confirmed that all the measures in the instrument were well constructed. Hypothesis testing using Spearmen’s correlation test (two tailed) explains the significance of relationship between the variables.