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http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/17854| Title: | Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework |
| Authors: | Dutta, Nirankush |
| Keywords: | Management Showrooming Channel switching Cross-channel free riding Bibliometric review |
| Issue Date: | Dec-2023 |
| Publisher: | Emerald |
| Abstract: | This article undertakes a literature review on showrooming, offering an exhaustive overview of research publications and future research objectives that will contribute to extending the understanding of the phenomenon. |
| URI: | https://www.emerald.com/insight/content/doi/10.1108/ijrdm-12-2022-0513/full/html http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/17854 |
| Appears in Collections: | Department of Management |
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