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http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/17855| Title: | Omnichannel retailing: exploring future research avenues in retail marketing and distribution management |
| Authors: | Dutta, Nirankush |
| Keywords: | Management Omnichannel Marketing |
| Issue Date: | Jul-2023 |
| Publisher: | Emerald |
| Abstract: | This study explores the present state of research related to omnichannel retail, investigates retail's different sub-areas and suggests future research directions. |
| URI: | https://www.emerald.com/insight/content/doi/10.1108/ijrdm-05-2022-0166/full/html http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/17855 |
| Appears in Collections: | Department of Management |
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