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http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/17857| Title: | Green advertising: a hybrid literature review using citation and TCM analysis |
| Authors: | Goyal, Praveen Chanda, Udayan |
| Keywords: | Management Green advertising Bibliometric analysis Systematic literature review |
| Issue Date: | Jan-2025 |
| Publisher: | Emerald |
| Abstract: | Given the multifaceted nature of research in green advertising (GA), it is critical to holistically review the extant literature to understand their contributions. This study aims to perform a hybrid literature review by combining citation analysis and a theory-context-method (TCM) framework to map the conceptual development of GA in the past three decades. |
| URI: | https://www.emerald.com/insight/content/doi/10.1108/bl-10-2023-0288/full/html http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/17857 |
| Appears in Collections: | Department of Management |
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