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http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/17857Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Goyal, Praveen | - |
| dc.contributor.author | Chanda, Udayan | - |
| dc.date.accessioned | 2025-02-18T10:41:45Z | - |
| dc.date.available | 2025-02-18T10:41:45Z | - |
| dc.date.issued | 2025-01 | - |
| dc.identifier.uri | https://www.emerald.com/insight/content/doi/10.1108/bl-10-2023-0288/full/html | - |
| dc.identifier.uri | http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/17857 | - |
| dc.description.abstract | Given the multifaceted nature of research in green advertising (GA), it is critical to holistically review the extant literature to understand their contributions. This study aims to perform a hybrid literature review by combining citation analysis and a theory-context-method (TCM) framework to map the conceptual development of GA in the past three decades. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Emerald | en_US |
| dc.subject | Management | en_US |
| dc.subject | Green advertising | en_US |
| dc.subject | Bibliometric analysis | en_US |
| dc.subject | Systematic literature review | en_US |
| dc.title | Green advertising: a hybrid literature review using citation and TCM analysis | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Department of Management | |
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