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Title: | Value co-creation: a metatheory unifying framework and fundamental propositions |
Authors: | Goyal, Praveen |
Keywords: | Management Co-creation Metatheory Mesotheory Microtheory Fundamental propositions |
Issue Date: | Jan-2025 |
Publisher: | Emerald |
Abstract: | Value co-creation (VCC) represents actors’ joint, communal or shared value-creating processes. However, while existing research has advanced important VCC-based insight, the use of differing metatheoretical lenses to study VCC incurs a risk of theoretical fragmentation, thus potentially hampering this research stream’s continued development. We, therefore, undertake an in-depth review of the corpus of VCC research that focuses on its common conceptual underpinnings as anchored in differing perspectives. |
URI: | https://www.emerald.com/insight/content/doi/10.1108/mip-03-2024-0163/full/html http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/17858 |
Appears in Collections: | Department of Management |
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