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Results 1-9 of 9 (Search time: 0.002 seconds).
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Item hits:
Issue Date
Title
Author(s)
2022
E-Marketing Mix Variables to Create Online Brand Equity in the Indian Context
Bhat, Anil Kumar
;
Rani, Leela
2016-09
FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market
Bhat, Anil Kumar
;
Dutta, Nirankush
2015-10
A classificatory scheme for antecedents of the sources of “online brand equity”
Bhat, Anil Kumar
;
Rani, Leela
2015-05
Zivame: Branding Options for an Online Lingerie Retailer
Dutta, Nirankush
;
Bhat, Anil Kumar
2022-05
An Intelligent omnichannel assortment model to manage webrooming: an optimization approach
Sharma, Satyendra Kumar
2022
How Do Value Co-Creation and E-Engagement Enhance E-Commerce Consumer Repurchase Intention?: An Empirical Analysis
Goyal, Praveen
2020-10
Exploring Deal of the Day: an e-commerce strategy
Nigam, Achint
2021
Design and Deployment of Dynamic Performance Targets for the Lastmile Field Executives in eCommerce Logistics Industry
Nagpal, Gaurav
;
Srivastav, Prateek
2021
Use of Data Analytics to Increase the Efficiency of Last Mile Logistics for Ecommerce Deliveries
Nagpal, Gaurav
Discover
Author
4
Bhat, Anil Kumar
2
Dutta, Nirankush
2
Nagpal, Gaurav
2
Rani, Leela
1
Goyal, Praveen
1
Nigam, Achint
1
Sharma, Satyendra Kumar
1
Srivastav, Prateek
Subject
9
Management
2
Online shopping
1
Baby Care
1
Big Data Analytics
1
Consumer Repurchase Intention
1
COVID-19
1
Deal of the Day
1
Discount
1
E-Marketing
1
Firstcry
.
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Date issued
3
2022
2
2015
2
2021
1
2016
1
2020
Has File(s)
9
false