Exploring uncharted avenues for niche B2B software companies: innovative digital marketing strategies in new India to expand reach to new A

Abstract

Marketing strategies are dependent on leads but lead generation is an area that requires continuous efforts and incremental innovation. This research aims to enhance an existing database of leads systematically. We employ a well-defined methodology integrating primary and secondary research. The study identifies avenues for new contacts such as associations, events, alumni groups, and more. We employ an "impact effort matrix" to guide resource allocation, considering factors like availability and reach. Catering to a niche knowledge-based industry to market an expert platform, we target IIT Alumni Associations, Industry Associations, and specialized database & telemarketing Firms for new contacts. The study's structured approach expands the database for future outreach, partnerships, and networking. This systematic, resource-conscious methodology ensures reproducible and impactful contact acquisition