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http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/19561| Title: | Generational dynamics of omnichannel customers: analysing shopping preferences across diverse product types |
| Authors: | Dutta, Nirankush |
| Keywords: | Management Omnichannel customers Generational cohorts Online shopping orientations MANOVA |
| Issue Date: | Jan-2025 |
| Publisher: | Emerald |
| Abstract: | This study explores the shopping orientations of omnichannel customers through the lens of generational cohort theory, which influences their decision-making style while shopping online. It offers key insights into how Generations X, Y and Z interact with digital platforms, helping retailers adapt to the shifting dynamics of modern customers. |
| URI: | https://www.emerald.com/ijrdm/article-abstract/53/4/312/1241792/Generational-dynamics-of-omnichannel-customers?redirectedFrom=fulltext http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/19561 |
| Appears in Collections: | Department of Management |
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