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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Dutta, Nirankush | - |
| dc.date.accessioned | 2025-09-25T10:04:40Z | - |
| dc.date.available | 2025-09-25T10:04:40Z | - |
| dc.date.issued | 2025-01 | - |
| dc.identifier.uri | https://www.emerald.com/ijrdm/article-abstract/53/4/312/1241792/Generational-dynamics-of-omnichannel-customers?redirectedFrom=fulltext | - |
| dc.identifier.uri | http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/19561 | - |
| dc.description.abstract | This study explores the shopping orientations of omnichannel customers through the lens of generational cohort theory, which influences their decision-making style while shopping online. It offers key insights into how Generations X, Y and Z interact with digital platforms, helping retailers adapt to the shifting dynamics of modern customers. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Emerald | en_US |
| dc.subject | Management | en_US |
| dc.subject | Omnichannel customers | en_US |
| dc.subject | Generational cohorts | en_US |
| dc.subject | Online shopping orientations | en_US |
| dc.subject | MANOVA | en_US |
| dc.title | Generational dynamics of omnichannel customers: analysing shopping preferences across diverse product types | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Department of Management | |
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