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http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/19563| Title: | Enhancing green competitiveness: the role of buyer-supplier integration in automotive supply chains |
| Authors: | Goyal, Praveen |
| Keywords: | Management Buyer-supplier integration Green competitiveness Green supply chain management Q56 |
| Issue Date: | Sep-2025 |
| Publisher: | Emerald |
| Abstract: | The present study aims to expound on a hidden and intrinsic mechanism that forms green competitiveness for firms. This study establishes a link between buyer-supplier integration and green supply chain (SC) practices in relation to green competitiveness. It highlights how green SC practices shape both operational and marketing competitiveness (MKC). |
| URI: | https://www.emerald.com/msar/article-abstract/doi/10.1108/MSAR-07-2024-0078/1278529/Enhancing-green-competitiveness-the-role-of-buyer?redirectedFrom=fulltext http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/19563 |
| Appears in Collections: | Department of Management |
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