Please use this identifier to cite or link to this item:
http://dspace.bits-pilani.ac.in:8080/jspui/xmlui/handle/123456789/4212| Title: | Improvement of Prediction of Customer Response in Direct Marketing |
| Authors: | SUNDARAMURTHY, A. |
| Keywords: | Customer Response Direct Marketing Management |
| Issue Date: | 2009 |
| Publisher: | BITS, Pilani |
| Description: | Supervisor: M.J.XAVIER |
| URI: | http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/4212 |
| Appears in Collections: | Department of Management. |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| thesis-fullpage-final-new.pdf Restricted Access | Thesis | 3.09 MB | Adobe PDF | View/Open Request a copy |
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