Please use this identifier to cite or link to this item:
http://dspace.bits-pilani.ac.in:8080/jspui/handle/123456789/4519| Title: | Investigations into Modeling Online Brand Equity |
| Authors: | Rana, Arunima |
| Keywords: | Management Brand Equity |
| Issue Date: | 2016 |
| Publisher: | BITS, Pilani |
| Description: | Supervisor: Anil Bhat and Leela Rani |
| URI: | http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/4519 |
| Appears in Collections: | Department of Management. |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| arunima_thesis.pdf | Thesis | 4.24 MB | Adobe PDF | View/Open |
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