Please use this identifier to cite or link to this item:
http://dspace.bits-pilani.ac.in:8080/jspui/xmlui/handle/123456789/4519Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Rana, Arunima | - |
| dc.date.accessioned | 2022-04-30T06:56:46Z | - |
| dc.date.available | 2022-04-30T06:56:46Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.uri | http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/4519 | - |
| dc.description | Supervisor: Anil Bhat and Leela Rani | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | BITS, Pilani | en_US |
| dc.subject | Management | en_US |
| dc.subject | Brand Equity | en_US |
| dc.title | Investigations into Modeling Online Brand Equity | en_US |
| dc.type | Thesis | en_US |
| Appears in Collections: | Department of Management. | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| arunima_thesis.pdf | Thesis | 4.24 MB | Adobe PDF | View/Open |
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