Please use this identifier to cite or link to this item:
http://dspace.bits-pilani.ac.in:8080/jspui/xmlui/handle/123456789/8703| Title: | An Analysis of variation in attitude towards brand across different age groups and implications for marketing communication |
| Authors: | Walia, Ruppal |
| Keywords: | Management Marketing Communication |
| Issue Date: | Mar-2012 |
| Publisher: | BITS Pilani |
| Description: | Supervisor (s): Dasgupta, Pinaki; Department of Management |
| URI: | http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/8703 |
| Appears in Collections: | Department of Management. |
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