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Issue Date
Title
Author(s)
2019
Analysis of Factors Influencing Negative e-Word of Mouth in Online Social Media Marketing
Bhat, Anil Kumar
2017
Salient role and centrality of trust in social media marketing
Bhat, Anil Kumar
;
Datta, Nirankush
2017-08
Dangal : Cinematic Representation of Competitive Marketing Strategy
Bhat, Anil Kumar
;
Dutta, Nirankush
2014-11
Flipkart: journey of an Indian e-commerce start-up
Bhat, Anil Kumar
;
Dutta, Nirankush
2015-05
Zivame: Branding Options for an Online Lingerie Retailer
Dutta, Nirankush
;
Bhat, Anil Kumar
2018
Understanding the impact of social media on the process of value co-creation
Goyal, Praveen
2018
Assessing online reviews: A text analysis approach
Goyal, Praveen
2016-11
Muscle-RDX: Pricing, Packaging, and Demand Forecasting for a New Product
Nigam, Achint
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Author
5
Bhat, Anil Kumar
3
Dutta, Nirankush
2
Goyal, Praveen
1
Datta, Nirankush
1
Nigam, Achint
Subject
3
Strategy
2
Business excellence
2
Social Media
1
Challenger Strategy
1
Competitive Marketing Strategy
1
Dangal
1
E-Commerce
1
Finance
1
Hindi Movie
1
Muscle-RDX
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