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Browsing by Subject "Facebook"

Browsing by Subject "Facebook"

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  • Advertising Through Face Book: Reach And Impact On Youth 
    Chouhan, Gajendra Singh (Spark, 2021-06)
    Advertising is everywhere so the Facebook. It has a massive reach across the globe with more than 1 billion users and 1 million advertisers1 offer it the most enviable position in the digital world. The Digital advertising ...
  • CTR Prediction: A Bibliometric Review of Scientific Literature 
    Sharma, Yashvardhan; Chanda, Udayan (CRC Press, 2023)
    Internet giants like Google, Facebook, and Amazon have relied heavily on revenue from online advertising sales in recent years. The Click-through rate of an advertisement is the percentage of people who clicked it out of ...
  • Fake News Detection: Experiments and Approaches Beyond Linguistic Features 
    Sharma, Yashvardhan (Springer, 2021-09)
    Easier access to the Internet and social media has made disseminating information through online sources very easy. Sources like Facebook, Twitter, online news sites and blogs of self-proclaimed journalists have become ...
  • I Know Who You are: A Learning Framework to Profile Smartphone Users 
    Bhatia, Ashutosh; Tiwari, Kamlesh (IEEE, 2020)
    The volume of traffic belonging to mobile applications over the Internet has already crossed the traffic generated due to traditional desktop-based Internet browsing. To protect security and privacy of the mobile user, ...
  • Marketing Metrics and Advertisement Campaign Budget: A VECM Approach 
    Chanda, Udayan (Taylor & Francis, 2023)
    The use of internet advertising as a primary customer acquisition strategy is becoming increasingly common among businesses. Internet companies like Google, Facebook, and Amazon have become platforms for these online ...