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Browsing by Subject "Qualitative Research"

Browsing by Subject "Qualitative Research"

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  • Exploring Customer Engagement on Social Networking Sites: A Qualitative Research Enquiry 
    Nigam, Achint (IGI Global, 2022)
    The growth in popularity of social media and its perfunctory use by individuals throughout the day has sprouted the need to study Customer Engagement (CE) on Social Networking Sites (SNSs) from the consumer’s lens. To ...
  • An Introduction to Qualitative Research 
    Shukla, Tanu (Sage, 2016)
    The book is an excellent text for planning and conducting qualitative research as qualitative research is more perplexing than quantitative approach. It is very useful for beginners as well as professionals since it provides ...