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E-Marketing Mix Variables to Create Online Brand Equity in the Indian Context
Bhat, Anil Kumar
;
Rani, Leela
(
IGI Global
,
2022
)
FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market
Bhat, Anil Kumar
;
Dutta, Nirankush
(
Harvard Business Publishing
,
2016-09
)
A classificatory scheme for antecedents of the sources of “online brand equity”
Bhat, Anil Kumar
;
Rani, Leela
(
Emerald
,
2015-10
)
Zivame: Branding Options for an Online Lingerie Retailer
Dutta, Nirankush
;
Bhat, Anil Kumar
(
Harvard Business Publishing
,
2015-05
)
An Intelligent omnichannel assortment model to manage webrooming: an optimization approach
Sharma, Satyendra Kumar
(
Taylor & Francis
,
2022-05
)
How Do Value Co-Creation and E-Engagement Enhance E-Commerce Consumer Repurchase Intention?: An Empirical Analysis
Goyal, Praveen
(
IGI Global
,
2022
)
Exploring Deal of the Day: an e-commerce strategy
Nigam, Achint
(
Emerald
,
2020-10
)
Design and Deployment of Dynamic Performance Targets for the Lastmile Field Executives in eCommerce Logistics Industry
Nagpal, Gaurav
;
Srivastav, Prateek
(
IGI Global
,
2021
)
Use of Data Analytics to Increase the Efficiency of Last Mile Logistics for Ecommerce Deliveries
Nagpal, Gaurav
(
IGI Global
,
2021
)
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Author
Bhat, Anil Kumar (4)
Dutta, Nirankush (2)
Nagpal, Gaurav (2)
Rani, Leela (2)
Goyal, Praveen (1)
Nigam, Achint (1)
Sharma, Satyendra Kumar (1)
Srivastav, Prateek (1)
Subject
E-Commerce (9)
Management (9)
Online shopping (2)
Baby Care (1)
Big Data Analytics (1)
Consumer Repurchase Intention (1)
COVID-19 (1)
Deal of the Day (1)
Discount (1)
E-Marketing (1)
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Date Issued
2022 (3)
2015 (2)
2021 (2)
2016 (1)
2020 (1)
Has File(s)
No (9)