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In the third way to innovation, a great product is just the start- a company needs to know its customers better

ET (The Economic Times, 2021-10-09)
An Analysis of variation in attitude towards brand across different age groups and implications for marketing communication

Walia, Ruppal (BITS Pilani, 2012-03)
Management and Architecture for Product Bundle Life Cycle in Retail Banking

Rao, Shreyas Suresh (IJERT, 2013)
Knowledge management measures: an empirical investigation of Indian cement industry

Kumar, Arya; Dave, Manish (Emerald, 2019)
Business excellence models and leadership styles adopted by small scale organizations- case study

Majumdar, Satyajit (BITS Pilani, 2003-12)
Competency building of health personnel: in service training of health & family welfare functionaries in Jammu & Kashmir

Gupta, Yogeshwar Kumar (BITS Pilani, Pilani Campus, 2000-05)
Assessment for risk of logistics infrastructure projects using analytic network process

Singh, Ajit Pratap; Sharma, Satyendra Kumar; Sharma, Vijay Kumar (Inderscience, 2021-08-24)
An Empirical Investigation of Supply Chain Risk Management Practices In Indian Automobile Industry and Development of a Normative Framework

Sharma, Satyendra kumar (BITS, Pilani, 2013-08-01)
Improvement of Prediction of Customer Response in Direct Marketing

SUNDARAMURTHY, A. (BITS, Pilani, 2009)
Analysis of project risk management using socio technical systems approach

Upadhyaya, Krishnakant T (BITS, Pilani, 2016-02-11)

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