| dc.description.abstract |
Business correspondence and report writing is a comprehensive textbook on business communication area. It is also suitable for other courses on communication. The book has been widely used by Tier II & III B schools as well as BBA and other courses on communication. The proposed edition will carry the legacy forward and usher in New perspective to the area as per latest curricula requirements. A new br>Chapter on computer mediated communication along with new examples, Sample reports, new sections on online communities, cases from some of the best speakers, communication & dynamics of interaction as well as an opening case at the beginning of the book will help the text become updated. Chapters are also re-sequenced to accommodate changes better. Highlights 1. New br>Chapter on computer mediated communication 2. New sections on online communities, communication & dynamics of interaction etc. 3. Balance between theory and practice with a wide variety of examples |
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