dc.contributor.author | Chouhan, Gajendra Singh | |
dc.date.accessioned | 2023-04-20T05:38:40Z | |
dc.date.available | 2023-04-20T05:38:40Z | |
dc.date.issued | 2019 | |
dc.identifier.uri | https://www.bloomsbury.com/in/search/?q=9789388630948%20 | |
dc.identifier.uri | http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10417 | |
dc.language.iso | en | en_US |
dc.publisher | Bloomsbury India | en_US |
dc.subject | Humanities | en_US |
dc.subject | Advertising | en_US |
dc.subject | Digital Ecosystem | en_US |
dc.title | Effectiveness of Advertising Viewability in Digital Ecosystem: How to Get the Best Out of the Money We Invest | en_US |
dc.type | Book chapter | en_US |
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