Abstract:
In today’s globalized economy it becomes increasingly important to continually design and implement
innovative practices in the services sector to get sustainable competitive advantage. Though, a concern
exists because of the gap between development of an innovative processes and its eventual execution.
To put into practice a successful strategy in services sector requires a broader perspective that includes
both, an understanding of the consumer’s need as wells as evidence based knowledge of various
functional areas. Evidence based management can help an organization to make better decisions by
reducing the gap between designing excellent processes and their real time implementation.
Evidence Based Management means making decisions based on best accessible facts, that is,
scientific findings and unbiased organizational facts. It is an emerging area in management domain
that explicitly uses the contemporary, optimal evidence in management for decision making. This
field of study has emerged from empiricism with the aim of applying scientific method to improve
managerial decision making process. Evidence-based practices can translate scientific potentials
based on best evidences into organizational practices and link the decision making processes to the
current scientific research underlying human behavior and actions.