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Zivame: Branding Options for an Online Lingerie Retailer

Zivame: Branding Options for an Online Lingerie Retailer

Dutta, Nirankush; Bhat, Anil Kumar
URI: https://hbsp.harvard.edu/product/W15261-PDF-ENG
http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10659
Date: 2015-05

Abstract:

By May 2015, Zivame, an Indian online lingerie retailer, had established itself as a market leader in this category by providing traditionally conservative Indian women a reliable solution to help…

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