| dc.contributor.author |
Dutta, Nirankush |
|
| dc.contributor.author |
Bhat, Anil Kumar |
|
| dc.date.accessioned |
2023-05-04T09:29:26Z |
|
| dc.date.available |
2023-05-04T09:29:26Z |
|
| dc.date.issued |
2015-05 |
|
| dc.identifier.uri |
https://hbsp.harvard.edu/product/W15261-PDF-ENG |
|
| dc.identifier.uri |
http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10659 |
|
| dc.description.abstract |
By May 2015, Zivame, an Indian online lingerie retailer, had established itself as a market leader in this category by providing traditionally conservative Indian women a reliable solution to help… |
en_US |
| dc.language.iso |
en |
en_US |
| dc.publisher |
Harvard Business Publishing |
en_US |
| dc.subject |
Management |
en_US |
| dc.subject |
E-Commerce |
en_US |
| dc.subject |
Online shopping |
en_US |
| dc.subject |
Marketing |
en_US |
| dc.title |
Zivame: Branding Options for an Online Lingerie Retailer |
en_US |
| dc.type |
Article |
en_US |