| dc.contributor.author |
Bhat, Anil Kumar |
|
| dc.contributor.author |
Dutta, Nirankush |
|
| dc.date.accessioned |
2023-05-04T09:49:58Z |
|
| dc.date.available |
2023-05-04T09:49:58Z |
|
| dc.date.issued |
2014-11 |
|
| dc.identifier.uri |
https://www.emerald.com/insight/content/doi/10.1108/EEMCS-03-2014-0064/full/html |
|
| dc.identifier.uri |
http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10662 |
|
| dc.description.abstract |
Founded in 2007 with an initial investment of less than USA $10,000, Flipkart has come a long way to become the largest E-commerce player in India with a registered user base of 9.6 million and valued at USA $1.6 billion. Efficient use of various marketing strategies has catapulted the company to its success. Till now, they have overcome most of the hurdles successfully. However, a lot needs to be discussed to find out ways to meet the challenges thrown by its competitors, to maintain its supremacy over other online e-retailers and continue its exponential growth to meet USA $1 billion sales by 2015. |
en_US |
| dc.language.iso |
en |
en_US |
| dc.publisher |
Emerald |
en_US |
| dc.subject |
Management |
en_US |
| dc.subject |
Principles of management, |
en_US |
| dc.subject |
Marketing |
en_US |
| dc.subject |
Finance |
en_US |
| dc.subject |
Strategy |
en_US |
| dc.subject |
Supply Chain Management |
en_US |
| dc.title |
Flipkart: journey of an Indian e-commerce start-up |
en_US |
| dc.type |
Article |
en_US |