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Value co-creation: a review of literature and future research agenda

Value co-creation: a review of literature and future research agenda

Goyal, Praveen
URI: https://www.emerald.com/insight/content/doi/10.1108/JBIM-01-2020-0017/full/html
http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/10739
Date: 2022-01

Abstract:

The purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain.

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